Tieks, an innovative brand, has been revolutionizing the footwear industry since its
inception in 2008. Known for their distinctively comfortable and stylish ballet
flats, Tieks have carved a niche in the market under the leadership of their
CEO, Kfir Gavrieli.
Kfir Gavrieli’s approach to the business was unique from the beginning. Opting for an online-only,
direct-to-consumer model, he effectively bypassed the traditional
brick-and-mortar retail system. This forward-thinking strategy made Tieks
accessible to a global audience, offering convenience and efficiency to customers.
The success of Tieks, however, isn’t exclusively owed to its business model. The brand’s
commitment to quality, comfort, and style has helped it garner a loyal customer
base. With over 70 different prints and patterns, Tieks offers a wealth of
choices for the discerning customer. These ballet flats not only stand out for
their design but also offer an impeccable fit, a testament to Gavrieli’s keen
attention to detail and quality.
Yet, Tieks is not just about fashion and profits. Under Gavrieli’s leadership, the company has
made significant strides in philanthropy. Through the Gavrieli Foundation,
Tieks has become the largest lender on the Kiva platform, a micro-lending
marketplace that supports entrepreneurs worldwide.
Focusing on empowering women, the Gavrieli Foundation has provided over $10 million in
micro-loans, supporting more than 60,000 women entrepreneurs globally. This
initiative echoes Gavrieli’s belief in creating change through business,
integrating social impact with commercial pursuits.
The story of Tieks and Kfir Gavrieli is indeed an inspiring one – a tale of innovative
business strategy, fashion-forward design, and social responsibility. As the
brand continues to grow, Gavrieli’s commitment to making a difference in the
world, one pair of ballet flats at a time, remains stronger than ever.
Refer to this article for related information.
Learn more about Kfir Gavrieli on https://www.apnnews.com/tieks-founder-kfir-gavrielis-5-keys-to-building-a-successful-direct-to-consumer-brand/