“A season like this one rewards reps who did their homework,” said Garth Massey, co-founder and president of sales at Grit Marketing, describing the company’s approach to this year’s unusually active tick season. “The data is public. The difference is whether you can explain it clearly enough that someone trusts you to fix the problem.” […]
More .... ‘The Data Is Public’: Grit Marketing’s Case for Doing the Homework