In the competitive world of fashion, few brands can boast a blend of aesthetic appeal and social
impact as effectively as Tieks. Helmed by CEO Kfir Gavrieli, Tieks has carved a niche in the market with its
distinctive ballet flats, known for their comfort, quality, and vibrant designs.
Founded in 2008, Tieks quickly distinguished itself by adopting an online-only,
direct-to-consumer model. This strategic move not only streamlined operations
but also allowed the brand to connect more intimately with its customers. Kfir
Gavrieli’s innovative approach was instrumental in setting Tieks apart in a saturated market.
Kfir Gavrieli’s leadership goes beyond business acumen; it extends into philanthropy.
Through the Gavrieli Foundation, he has championed the cause of women
entrepreneurs via the Kiva platform. The foundation has already supported over
60,000 women with micro-loans, amounting to more than $10 million. This
initiative underscores Gavrieli’s commitment to empowering women globally,
aligning with the brand’s ethos.
In addition to its philanthropic endeavors, Tieks has demonstrated responsiveness to global crises. When conflict erupted in Ukraine,
Gavrieli organized auctions of limited-edition Tieks to raise funds for
refugees, collecting around $100,000. More recently, in response to the October
7 terror attacks in Israel, Tieks launched campaigns generating nearly $400,000 for relief efforts.
The brand’s success lies not only in its product but also in the values it represents. Under Kfir
Gavrieli’s stewardship, Tieks has become synonymous with style, comfort, and
social responsibility. As the company continues to grow, it is expected that Gavrieli
will further leverage his platform to create a positive social impact,
benefiting communities around the world.
In a market often criticized for its lack of social conscience, Tieks stands as a paragon of how
business and benevolence can coexist harmoniously. Refer to this article for related information.
More about Tieks on https://www.crunchbase.com/organization/tieks