Remember the pandemic-era flood of celebrities showing off their solo workouts on social media? According to fitness entrepreneur Anthony Geisler, that trend is officially over. In a recent industry analysis, Geisler points to a dramatic shift in how celebrities are approaching their fitness routines, with community-based workouts taking center stage.

“It is very hard to build community digitally,” Geisler observes. This insight explains why many celebrities are trading their private home gyms for boutique fitness experiences that offer both exclusivity and community engagement.

The new model caters to celebrities’ needs while maintaining the benefits of group motivation. Class sizes have been strategically reduced, with most studios now limiting attendance to 18-20 participants instead of the pre-pandemic standard of 50. This shift allows for both personal attention and community building, creating what Geisler calls “social fitness experiences that are tailored to them.”

This trend toward community-based fitness represents a significant departure from the isolated, private training sessions that once dominated celebrity fitness routines. As Geisler notes, “While we’ve entered a new period of innovation within the fitness industry in which brands are experimenting to make group exercise more meaningful and enjoyable than ever, one thing is clear: the boutique fitness experience is here to stay.”