Over the past few decades, the fitness industry has
experienced a significant transformation, and one name that stands out in this
revolution is Edgard Corona. As the foun der and owner of Smart Fit, Corona has
become a prominent figure in the fitness landscape, pushing boundaries and
redefining the way people approach health and wellness.
With a background in Chemical Engineering from the Fundação
Armando Álvares Penteado (FAAP), Corona’s entrepreneurial journey began even
before he completed his studies. He ventured into various businesses, including
owning a materials analysis laboratory and a clothing company with its own
st ores. However, it was in 1996 that he decided to leave the family business
and embark on a new venture – the birth of the first Bio Ritmo gym in Santo
Amaro.
Determined to innovate and introduce a new business
management model to the sports i ndustry, Corona faced initial challenges with
the first Bio Ritmo gym. However, he never let setbacks deter him. Instead, he
embraced a learning mindset, studying and gathering information from other
successful experiences in the industry. This led him to open a Bio Ritmo branch
on Avenida Paulista, targeting individuals with limited time for exercise and
aiming to provide them with a unique fitness experience. The success of this
initiative propelled the growth of the gym, with new branches opening
regularly.
Corona’s relentless pursuit of knowledge and improvement
took him to international fitness conferences, where he exchanged ideas with
industry leaders. Inspired by these experiences, he founded Smart Fit in 2008,
introducing a new model of gym to the market. This marked the evolution of the
Bio Ritmo group and solidified Corona’s position as a pioneer in fitness
business management in Latin America.
Today, Edgard Corona is recognized as one of the most
influential entrepreneurs in the fitness industry. His visionary leadership has
transformed Sma rt Fit into a leading fitness brand in the region. Recently, the
company made a significant milestone by going public on the Brazilian Stock
Exchange, further fueling its growth and expansion plans.
As the fitness industry continues to ev olve, Edgard Corona
remains at the forefront, constantly seeking ways to democratize high-quality
fitness and bring innovative solutions to a broader audience. His dedication to
pushing boundaries and revolutionizing the fitness industry sets him apart as a
true game-changer and a trailblazer in the field.
In conclusion, Edgard Corona’s journey from a young
entrepreneur to a prominent figure in the fitness industry is a testament to
his passion, resilience, and commitment to making a positive impact. Through
his innovative approach and relentless pursuit of excellence, he has reshaped
the way people approach fitness, leaving a lasting legacy in the industry.