Fortress Investment Group is a multinational organization that is based in New York City, United States. It is one of the most recognized asset managers in the industry that has been in operation for almost three decades. The longstanding organization formed by experienced asset managers such as Wes Edens, Peter Briger, and Randal Nardone has proved to be consistent over time. The three executive leaders have vast experience given that they have been working in the financial industry for a more extended period.
One of the main strategies that have helped Fortress Investment Group to overcome competition from other organizations is its ability to focus on customers, which is something that other asset managers were not doing before the start of this company. The company decided that its primary goal has been to help the customers to manage their assets professionally. According to the leaders at Fortress Investment Group, customers help the organization run, and as such, they have to be treated with the dignity they deserve.
To meet the customers’ needs, the organization decided to implement a technological system that would ensure that the company helps serve a large number of customers within a short period. The company would ensure that no member of the public would visit the company premises and leave before their particular needs have been addressed. Many of the customers who visited the organization highlighted how they were treated professionally and got whatever they needed.
After developing a plan that involved addressing the needs of the customers, Fortress Group started attracting a vast number of customers who felt that they were receiving quality services from the company than they were receiving from other organizations. Randal Nardone, one of the company executives, was highly involved in addressing the needs of customers to help the firm attain its intended goal. The customer-oriented strategy has enabled Fortress Investment Group to be an asset manager with the most significant number of customers in the industry.
One of the magic moves that Fortress Investment Group has taken is the acquisition by SoftBank, a Japanese multinational. This transaction will enable Fortress to leverage the broad customer base of SoftBank as well as its goodwill. At the beginning of this year, Wes Edens came out to shed clarity about the acquisition to eliminate the doubts and panic that had filled most of the investors of the organization. Everything was confirmed to be in the correct position since the leadership of Fortress Group remained intact.