When you are in search of athletic apparel, you may get overwhelmed trying to figure out which brand is best to buy and which ones will last the longest. You may then experience sticker shock at what the name brand apparel companies charge for their goods. Many people feel like they need to spend that money to get the good quality apparel that those brands are known for. If they spend less on the cheaper brands, then it is like throwing their money away and the clothes will not last long because the quality is terrible. Fabletics has changed the way that most people shop for workout apparel. They offer the same quality of clothing that the expensive brands offer, but at a price that can fit into any budget. Plus, with the help of actress Kate Hudson, their clothing is always stylish and trendy, so you always look good when hitting the gym or the grocery store.
Fabletics business model is based on a monthly membership subscription service. This model has proven wildly successful and they have become a multimillion dollar company in just a few short years. Recently, Fabletics has decided to expand their company and open physical stores to implement a reverse showroom technique. To many people, this may seem like an unusual step for a successful online company to make. Most physical stores are losing business to online shopping when their customers find the items they are looking at for less online. Fabletics is simply using their physical stores as another layer of customer service for their members, so it doesn’t matter if they purchase online or in store. The stores allow their customers to see and try on their clothes before purchasing and the items even go in their online shopping cart for later purchase if they desire. The physical stores allow Fabletics to learn the styles and trends that are popular with those areas that they serve, allowing them to offer clothing that would most appeal to their customers in those areas. Their stores also increase their online membership numbers. Up to a quarter of those who come into their stores sign up as monthly subscription members. This creates more loyal customers that come back month after month.
The quality of Fabletics clothing is what keeps their members coming back month after month. Their clothes keep their compression and shape, giving you the support you need for many, many workouts. Plus, they hold their color and don’t fade after many washings, so you will always look fabulous in their clothing. When you sign up with Fabletics, you take their Lifestyle Quiz. This quiz helps determine your preferences and exercise habits. This helps to narrow down the clothing choices, making shopping for that perfect outfit on their site quick and easy. This saves you quite a bit of time shopping for that outfit you are looking for, giving you more time to live your life to the fullest. You then will receive hand picked outfits each month to choose from, based on your lifestyle quiz, making shopping each month for a new, stylish outfit, quick and easy.