Fabletics is changing the way we shop for workout apparel in stores and online

When you are in search of athletic apparel, you may get overwhelmed trying to figure out which brand is best to buy and which ones will last the longest. You may then experience sticker shock at what the name brand apparel companies charge for their goods. Many people feel like they need to spend that money to get the good quality apparel that those brands are known for. If they spend less on the cheaper brands, then it is like throwing their money away and the clothes will not last long because the quality is terrible. Fabletics has changed the way that most people shop for workout apparel. They offer the same quality of clothing that the expensive brands offer, but at a price that can fit into any budget. Plus, with the help of actress Kate Hudson, their clothing is always stylish and trendy, so you always look good when hitting the gym or the grocery store.

 

Fabletics business model is based on a monthly membership subscription service. This model has proven wildly successful and they have become a multimillion dollar company in just a few short years. Recently, Fabletics has decided to expand their company and open physical stores to implement a reverse showroom technique. To many people, this may seem like an unusual step for a successful online company to make. Most physical stores are losing business to online shopping when their customers find the items they are looking at for less online. Fabletics is simply using their physical stores as another layer of customer service for their members, so it doesn’t matter if they purchase online or in store. The stores allow their customers to see and try on their clothes before purchasing and the items even go in their online shopping cart for later purchase if they desire. The physical stores allow Fabletics to learn the styles and trends that are popular with those areas that they serve, allowing them to offer clothing that would most appeal to their customers in those areas. Their stores also increase their online membership numbers. Up to a quarter of those who come into their stores sign up as monthly subscription members. This creates more loyal customers that come back month after month.

 

The quality of Fabletics clothing is what keeps their members coming back month after month. Their clothes keep their compression and shape, giving you the support you need for many, many workouts. Plus, they hold their color and don’t fade after many washings, so you will always look fabulous in their clothing. When you sign up with Fabletics, you take their Lifestyle Quiz. This quiz helps determine your preferences and exercise habits. This helps to narrow down the clothing choices, making shopping for that perfect outfit on their site quick and easy. This saves you quite a bit of time shopping for that outfit you are looking for, giving you more time to live your life to the fullest. You then will receive hand picked outfits each month to choose from, based on your lifestyle quiz, making shopping each month for a new, stylish outfit, quick and easy.

Amazon May Be Paying Closer Attention to Kate Hudson’s Fabletics

Amazon has enjoyed being the top retailer in the fashion e-commerce market, not having to really worry about the thousands of other apparel sellers in this space. To this point, we only need to look at the fact Amazon is making around 20 percent of all the sales in this one market with an enormous amount of competition. Then all of a sudden you have to start paying a little more attention to Kate Hudson’s Fabletics because they have appeared to have broken away from that pack and are hot on the heals of Amazon. In only three short years, Kate Hudson’s Fabletics has already sold $250 million in women’s active-wear.

 

To get a better understanding as to how this particular athleisure brand is making such a big move in a niche dominated by Amazon, all you have to do is ask the boss herself. Hudson will tell you that she has to give credit to her rewards program for loyal Fabletics shoppers, and then her unique reverse showrooming sales technique. Looking at things as they happen, we go to the local mall and visit the Fabletics retail shops. Here you see women taking the lifestyle quiz, checking out all the latest in women’s active-wear, and trying on every piece of workout apparel inside the store. Even though many do not buy anything in the store, sales continue to escalate each year.

 

The reason that Kate Hudson’s Fabletics is enjoying this explosion in growth in the fashion e-commerce market comes down to one thing. Each time a women tries on a piece of workout apparel inside the retail stores, those pieces will be uploaded to their Fabletics online account. So what is happening now is these women will eventually wind up at the online store at their convenience, and when they don’t have to worry about sizes and the pieces they already know fit are already in the cart, they go impulse shopping.

 

The impulse shopping at Kate Hudson’s Fabletics is further complimented by perks like free online shipping, help from your won shopping assistant, and even huge discounts on clothing prices. The ease in which it is to shop online makes customers have less hurdles to jump during their online shopping experiences. Amazon should be paying close attention because many of their previous customers are now loyal Kate Hudson’s Fabletics customers who are enjoying every second of this pampering now.

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