Fabletics: Enabling Customers to Leave a Review

Fabletics is one of the fastest growing companies in the United States. The online retail company was co-founded by Kate Hudson, and since its establishment in 2013, Fabletics managed to transform into a million dollar business, being able to rake in around $250 million in revenue. The company is still considered to be in its startup phase, but it is already facing head-on with giants like Amazon, which currently controls more than 20% of the online retail industry. Fabletics is selling stylish and athletic garments targeted to women of all ages and sizes, and they are the only online retail company which requires their customers to become members in order to make a purchase. Fabletics is operating their online store through their website, and they also have physical stores which are starting to pop up in key American cities.

 

One of the reasons why Fabletics keeps on growing is because of how it presents itself to the customers. They enabled a feature in their website which allows their customers to leave a review or any comment describing how their transaction went. Their physical stores also encourage their customers to leave a review about their experience with Fabletics. This strategy developed after the company decided to conduct a study focusing on how reviews posted online would affect their business. According to the research, it was revealed that if a product or a company has too much negative reviews, people will try to stay away from them and they would never buy the product. It was also revealed in the study that people trusts the opinions of others online, treating them as a testament coming from a close friend or family member. It is very important for businesses to monitor the reviews about them online because it will spell their success or imminent doom. After Fabletics found out the result of the study, they focused on building a positive reputation online so that they can gather more customers. This approach of using the public’s opinion about the company or a product is called the power of the crowd. This power influences the people on their decision regarding a product, and it can be used by businesses to their advantage if they worked hard on getting good reviews.

 

Fabletics encourages their customers to become honest and share how their experience shopping with Fabletics went. If the customer has any unpleasant experiences with the company, Fabletics will do everything that they can to compensate for the customer’s bad experience, offering discounts and other freebies. This gesture coming from the company’s management creates a positive reputation for Fabletics, and it resulted to the number of their members and customers to spike. Fabletics explained that the recent spike in the number of their customers is because of the effective method that they are implementing, which is the power of the crowd. According to them, new customers who shopped at Fabletics would share their experiences with close friends and family members, and due to word of mouth advertising, more people are coming into their website and their physical stores to shop.

Fabletics is changing the way we shop for workout apparel in stores and online

When you are in search of athletic apparel, you may get overwhelmed trying to figure out which brand is best to buy and which ones will last the longest. You may then experience sticker shock at what the name brand apparel companies charge for their goods. Many people feel like they need to spend that money to get the good quality apparel that those brands are known for. If they spend less on the cheaper brands, then it is like throwing their money away and the clothes will not last long because the quality is terrible. Fabletics has changed the way that most people shop for workout apparel. They offer the same quality of clothing that the expensive brands offer, but at a price that can fit into any budget. Plus, with the help of actress Kate Hudson, their clothing is always stylish and trendy, so you always look good when hitting the gym or the grocery store.

 

Fabletics business model is based on a monthly membership subscription service. This model has proven wildly successful and they have become a multimillion dollar company in just a few short years. Recently, Fabletics has decided to expand their company and open physical stores to implement a reverse showroom technique. To many people, this may seem like an unusual step for a successful online company to make. Most physical stores are losing business to online shopping when their customers find the items they are looking at for less online. Fabletics is simply using their physical stores as another layer of customer service for their members, so it doesn’t matter if they purchase online or in store. The stores allow their customers to see and try on their clothes before purchasing and the items even go in their online shopping cart for later purchase if they desire. The physical stores allow Fabletics to learn the styles and trends that are popular with those areas that they serve, allowing them to offer clothing that would most appeal to their customers in those areas. Their stores also increase their online membership numbers. Up to a quarter of those who come into their stores sign up as monthly subscription members. This creates more loyal customers that come back month after month.

 

The quality of Fabletics clothing is what keeps their members coming back month after month. Their clothes keep their compression and shape, giving you the support you need for many, many workouts. Plus, they hold their color and don’t fade after many washings, so you will always look fabulous in their clothing. When you sign up with Fabletics, you take their Lifestyle Quiz. This quiz helps determine your preferences and exercise habits. This helps to narrow down the clothing choices, making shopping for that perfect outfit on their site quick and easy. This saves you quite a bit of time shopping for that outfit you are looking for, giving you more time to live your life to the fullest. You then will receive hand picked outfits each month to choose from, based on your lifestyle quiz, making shopping each month for a new, stylish outfit, quick and easy.

Amazon May Be Paying Closer Attention to Kate Hudson’s Fabletics

Amazon has enjoyed being the top retailer in the fashion e-commerce market, not having to really worry about the thousands of other apparel sellers in this space. To this point, we only need to look at the fact Amazon is making around 20 percent of all the sales in this one market with an enormous amount of competition. Then all of a sudden you have to start paying a little more attention to Kate Hudson’s Fabletics because they have appeared to have broken away from that pack and are hot on the heals of Amazon. In only three short years, Kate Hudson’s Fabletics has already sold $250 million in women’s active-wear.

 

To get a better understanding as to how this particular athleisure brand is making such a big move in a niche dominated by Amazon, all you have to do is ask the boss herself. Hudson will tell you that she has to give credit to her rewards program for loyal Fabletics shoppers, and then her unique reverse showrooming sales technique. Looking at things as they happen, we go to the local mall and visit the Fabletics retail shops. Here you see women taking the lifestyle quiz, checking out all the latest in women’s active-wear, and trying on every piece of workout apparel inside the store. Even though many do not buy anything in the store, sales continue to escalate each year.

 

The reason that Kate Hudson’s Fabletics is enjoying this explosion in growth in the fashion e-commerce market comes down to one thing. Each time a women tries on a piece of workout apparel inside the retail stores, those pieces will be uploaded to their Fabletics online account. So what is happening now is these women will eventually wind up at the online store at their convenience, and when they don’t have to worry about sizes and the pieces they already know fit are already in the cart, they go impulse shopping.

 

The impulse shopping at Kate Hudson’s Fabletics is further complimented by perks like free online shipping, help from your won shopping assistant, and even huge discounts on clothing prices. The ease in which it is to shop online makes customers have less hurdles to jump during their online shopping experiences. Amazon should be paying close attention because many of their previous customers are now loyal Kate Hudson’s Fabletics customers who are enjoying every second of this pampering now.

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